Creative IdeaS

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." Leo Burnett

joi, august 31, 2006

Stiati ca....

-"Come alive with the Pepsi generation", tradus in chineza inseamna "Pepsi va scoate stramosii din morminte".
-Sloganul Perdue, "It takes a strong man to make a tender chicken", tradus in spaniola inseamna " E nevoie de un barbat excitat ca sa obtii afectiunea unui pui".
-Sloganul Coors, "Turn it loose", devine in spaniola " Sa suferi de diaree".
(Al Ries, Laura Ries, Cele 22 de legi imuabile ale brandingului)